Four steps. You can stop after the first.
How an engagement runs, who it is for, and what a machine actually reads on your site.
Click a step to see what you actually get.
The audit comes first because it tells both of us whether there is a problem worth paying to fix. Nothing after step one happens unless you ask for it.
Where you appear, where you don't.
Coastline Air & Electrical · Geelong
09 / 144
Coastline Air & Electrical
Split system installation
Ducted repair and service
Emergency call-out
"@type": "HVACBusiness"
"areaServed": "Geelong"
sitemap.xml · llms.txt
GA4 · Search Console
09 → 14
The four panels are illustrations, not a client result. Coastline Air & Electrical is an example business, and the figures are sample data.
Five trades, and why the engines miss them.
Each current is one trade across six monthly audits, drawn to how often the engines named a real business. Hover a trade to hold its line and read why it sits where it does.
09
Two Geelong businesses get named. Neither of them is the one with 40 vans, because nothing on its site says what it does or where.
> who should i call for air conditioning repair in geelong?
Illustrative series from repeat audits. Your own line comes from your own audit and can fall as well as rise.
We cannot guarantee rankings, traffic or leads. AI answers change week to week and nobody controls them.
What we can do is make sure there is something accurate for the machines to read, and measure what happens after.
Heating and cooling · electricians · solar · renovators and builders · any local trade, one van or twenty.
0
Tick the ones that are true and this will tell you whether the audit is worth your time.
If two or more of those sound like you, the audit is worth your time. It is free and it takes three days.
Drag the horizon. Above it is what a machine reads.
One listing, two readers. A person reads the words. An engine reads the structured data underneath them — that is a machine-readable summary of the same facts, and on most trade websites it is empty.
Example markup. Yours is written from your own licence, hours and service area.